If we all panic, more people will die of economic collapse

If we all panic, more people will die of economic collapse

People across our country are in a total state of panic. And we know psychologically when people panic they lose all common sense.

For instance, have you told your staff to stop clocking on biometric terminals?

Let’s think practically about this.

If you need to stop them from touching a communal touch area like a biometric fingerprint scanner, you also need to remove all door handles, all stairway handrails, all keyboards, all mice, all coffee mugs, all pens and stationary, all desks and all your cash and credit cards. Why not close your doors completely? This is insanity!

At Ouch! we believe in taking action for the greater good of the community and if you panic and protect only your own, you are missing an important construct of life and that is that this gift of existence you have is for the benefit of people outside of your immediate circle of influence.

If you are in a private business you will realise how vulnerable you are to shock events like this. Instead of completely overreacting and thinking about self-preservation, why not start at a community level and then decide what the best set of actions are for your business.

If we all go into lockdown at this time we are sure to ruin small businesses like restaurants, local supermarkets, and other small service providers. They are dependent on a steady stream of customers to support their salary bills and expenses. Without our support, their business will collapse.

The right action should be driven by your innate need to help other people, not your need to preserve you and your family.

If you’re focused on other people, you’ll be going out MORE frequently to the local restaurant or coffee shops, tip more than usual (to make up for those who are scared to leave home) and you will continue to do business as you were before the outbreak.

The right thing to do is to keep a distance from groups of people (maybe 2m separation at a restaurant, 3 ft according to WHO) and making sure you sanitize your hands with alcohol-based products regularly. Don’t touch anyone and try not to touch your face. Once you’ve got the hang of this, go out and support your local community responsibly. In doing this you are helping to keep the economy going.

Guaranteed, if we all panic, more people will die from a collapse in our economy than from the Corona virus.

Concerning biometric scanners. Why don’t you write a policy which forces everyone to sanitise their hands at the clocking point every time they clock in or out. The clock area can serve as a central point of cleansing and because it is an established behavior your cleansing policy will seamlessly integrate and be actively driven by your staff.

Change the way you think. Don’t panic and make sure every decision you make around this shock event is driven through sound logical thinking. Do not let panic affect any of your decisions. Rather use that energy to plan how you will deliver the same service (or better) with reduced risk to your clients and employees.

As business owners, we have a responsibility towards our community and other businesses. Do not miss this.

Have a sanitised day!


P.S.Attached please find documents on how you could approach this crisis and answers to the most frequent questions our clients are asking. Covered in the doc are topics like:

  • How long the virus lasts on surfaces
  • How the virus spreads
  • How to clean your scanners

Click here to download: Corona Info doc , Disinfecting guide


  1. Brandon Clark
    March 23, 2020 at 11:52 am

    Your post contains a number of incredibly irresponsible statements. Health experts world wide stated on numerous occasions, that social distancing and limiting contact are of utmost importance to curb the spread of COVID-19. We all are concerned about the economic impact of the virus.
    However, acting in such a reckless manner as was suggested in this post will only exacerbate the problem.

    As a leader of an organization one would expect better judgement.

    1. Kevin Howell
      May 22, 2020 at 10:53 am

      Hi Brandon,

      Thank you for your comment. Brandon, I choose to disagree with you and I think the future will tell what the right course of action needed to be. It’s my opinion and I stand by it, as I assume you stand by yours.

      Thanks for engaging us.

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